Date: _14-Feb-2011_
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Senior Analyst
FUNCTIONAL RESPONSIBILITIES:
Analyzes specific business issues and works with CRM/DTC partners to help guide strategic initiatives.
Leads discussions with the Technology Group and e-Commerce Group to enable the integration of online data with the offline data already resident in the SAS database.
Serves as the point person in the analysis and communication of the customer lifecycle with the brands, and develops models that predict the likelihood to defect.
Interprets changes in customer behavior, and quantify the impact of various marketing scenarios.
Collaborates with external vendors to establish production modeling process.
Leads customer segmentation analysis and determine preferred methodology.
Leverages the SAS database and contribute to the organizations overall knowledge of the customer and general transparency of business performance.
Manages the modeling process for more advanced segmentation efforts.
Participates in the guidance of quantitative methods throughout the CRM department.
Collaborates with marketing, merchandise planning, store operations, and technology teams as needed on cross-functional projects.
QUALIFICATIONS:
BS/BA degree with an emphasis on quantitative analytics (statistics, applied mathematics, econometrics, etc.). Graduate degree highly preferred.
7+ years of analytical experience in marketing /customer database analytics such as: analytic segmentation, direct marketing test design, response analysis, measurement strategy development, ROI analysis, modeling, web analysis, etc.
Must have experience working with large relational databases.
Extensive skills (at least 4+ years) in Base & Stat SAS to manipulate data, investigate anomalies, construct data sets, and build models.
Experience writing SQL queries is highly desirable.
Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change.
Excellent written and verbal communication skills and good interpersonal skills.
Ability to work across multiple business functions.
Must be detail-oriented, highly accurate and possess excellent problem-solving skills.
Must be able to multi-task and stay organized in a fast-paced environment.
Familiarity with a retail marketing environment is required.
To apply for this position, please visit
this Website.
Thank you,
Developer FYI Center
http://dev.fyicenter.com/
