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US-CA-Camarillo: Internet Marketing Analyst

Date: _08-Apr-2013_
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Internet Marketing Analyst

* Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks and provide regular reporting of data. * Conduct on-line marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. * Optimize Web site exposure by analyzing search engine patterns to direct on-line placement of keywords or other content. * Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. * Communicate and collaborate with merchants, webmasters, bloggers, or on-line editors to place sales-oriented hyperlinks in high-traffic locations. * Conduct financial modeling for on-line marketing programs or Web site revenue forecasting. * Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance. * Develop and deliver on-line marketing plans to support internal marketing programs with an emphasis on lead generation. * Manage expansion and maintenance of US based website. * Maintain and optimize other Web based, multi-lingual (Spanish, Portuguese, and French), and sites supporting other Americas based markets. * Develop and implement strategy for link development program.

* Bachelor's Degree in Engineering, Computer Science, Marketing, or equivalent experience in a related field is required. Preference for candidates who possess an advanced degree, such as an MBA. * Minimum 5 years of experience managing on-line programs and interactive projects within a consumer-focused company, interactive agency, or online business. * Demonstrated ability to manage on-line marketing programs for a global company is required. * Working knowledge of HTML, graphics, Sitecore, .Net, SQL and a willingness to identify problems and troubleshoot issues down to the code level. * Strong knowledge of the Internet and current technologies. * Knowledge of email marketing and list management, with the ability to develop and follow industry best practices. * Expertise in website development, SEO, lead generation and on-line metrics. * Ability to create and maintain professional, sales-oriented websites. * Ability to manage multiple agencies and sub-contractors, including web hosts and software vendors. * Proficiency with relevant office and web-design software. * Must demonstrate strong design and communication skills, and an ability to work in a fast-paced, dynamic team environment. * Excellent communications skills (written and presentation) are required for this position. * Strong desire to bring best practices to the team, share your knowledge and expertise and enable your team members' mutual success as the organization continues to grow. * Ability to obtain passport and travel internationally is required. * Attendance is a required function of this position.

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